Colección FEMSA
An emotional and powerful reflection about the art.
With the participation of artists from more than 30 countries, spanning more than 100 years and more than 8.5 million visitors, Colección FEMSA is the largest collection of contemporary and modern Latin American art in the world.
Every year a video piece is made to present the collection to new audiences. This year we decided to move away from the ceremonious institutional videos and instead made an emotional and powerful reflection of what art means to all of us. And what better visual accompaniment for this reflection than the works that make up the collection.
With the participation of artists from more than 30 countries, spanning more than 100 years and more than 8.5 million visitors, Colección FEMSA is the largest collection of contemporary and modern Latin American art in the world.
Every year a video piece is made to present the collection to new audiences. This year we decided to move away from the ceremonious institutional videos and instead made an emotional and powerful reflection of what art means to all of us. And what better visual accompaniment for this reflection than the works that make up the collection.
This way we put art on the front stage and allowed it to speak directly to the public. Because there is no better way to explain art than from art itself.
"Art is the desperate struggle to maintain the validity of dreams"
- Raul Zurita
Client: Colección FEMSA
Industry: Arts and culture
Capabilities: Storytelling, Concept and creativity, Film and motion
Other credits and colaborations: Production Company Bandera Negra
