A tribute to the great masters

The first exhibition of the Great Masters of Mexican Popular Art was held in 1998, followed by the publication of a homonymous book a year later. Both the exhibition and the publication are considered a national and international benchmark for Mexican popular art.

To celebrate the 20 years of this event, Fomento Cultural Citibanamex presents the new exhibition Great Masters of Popular Art 20 Years a vast collection of works from every discipline and all corners of the country. An exhibition that allows us to appreciate the evolution of the Great Masters from 1999 to date. And in some cases it allows us to see the handover of the craft to the next generation, keeping the tradition alive.

For the website, apart from the general information, a directory was created to grant direct contact with the Great Masters and allow the purchase of work firsthand. To facilitate consultation, the directory could be filtered by craft/material and by region in Mexico.

The website uses a sober design that allows you to appreciate the magnificent pieces born from the hands of the Great Masters who transform clay, metal, fabrics, paper, and stone into captivating works of art.

Client: Fomento Cultural Citibanamex, A.C.
Industry: Arts and culture
Capabilities: Storytelling, UI & UX, Design, Code and development, Motion and animation